I just heard via Instagram that Teddies for Betty’s is closing. For those of you who don’t know, Teddies for Betty’s is a higher end lingerie store in Austin, Texas.

Their original location was downtown in the 2nd St. district across from Jos Coffee and they later (more recently) moved to The Domain Northside.

For 9 years this has been the go to place for lingerie and women’s needs. You could pick from a small range of beautiful silicone pleasures, bras, panties, and sleepwear. They stocked everything including luxury brands like La Perla for the chic power woman with a power wallet.

I got my favorite pair of “bunny ears” here, many gifts from my husband, many beautiful and perfectly fitted bras, even a couple pair of $130 underwear.

I’m not going to lie, I always knew my purchases were going to come with a decent dent in my pocketbook, but it never bothered me because not only did they carry my size (34 F-G) which is rare but because they carried gorgeous bras in that size which is hard to find and it made me simply FEEL GOOD. This made me feel like the owner must really care about women’s needs. Women of all walks of life and of all bust sizes, etc.

It’s kind of like an end of an era to hear of their closing and I will be sad having to hop online now to find my Simone Perele and Prima Donna bras, sets, etc.

Teddies for Bettys was sleek, clean and oh so chic. I can’t wait to go in before they close at the end of the month to splurge on some much needed and some not so needed but WANTED items I’ve been eyeing.

Good luck on your future endeavors fellow Betty and thank you for always making me feel sexy “underneath it all”.