Mac at Ulta!

So, I just heard that Mac cosmetics will be carried at Ulta soon! This is crazy. I love MAC and always have. It has been my go to makeup for 15 years. At times it’s been a hassle. Always having to go find a MAC counter or store, but it did add some mystery and glimmer. I mean, every girl likes the chase, lol! 

I was always fortunate enough to be able to shop at MAC, but I knew plenty of people who couldn’t afford to spend what Mac was asking on cosmetics. They are pricey. Not to mention there are probably plenty of people with no MAC store near them. 

So, recently I’ve noticed more and more limited edition collections and super trendy, fad products coming from Mac. 

A Trolls line, Caitlin Jenner line, Selena line. Don’t get me wrong, Mac has had limited edition collections like viva glam etc, for a long time, but it seemed we were seeing more and more of this and with more focus. 

They also started a VIP type club on their website. 

I believe they have even slightly lowered some prices this past year. 

All these things made me wonder… 

Does Mac need a little push into the limelight again? 

If you ask me, no brushes compare to Mac. Their lipsticks are phenomenal, eyeshadows are so rich and so pigmented, and I love bright pops of color, but cosmetics everywhere are just getting better and better and more products are trending. 

You can go to Ulta right down the road and easily buy an Urban Decay or Tarte palette that you will really like and that will be trending on social media. Get some points to use towards your next purchase. Get other products from other brands you need that are in the same store. 

I will say, I would expect MAC to be carried in Sephora, with higher end products like YSL & Lancôme, but thats the point, that would probably defeat the purpose of what they are doing to some degree. 

Things are changing in the world and in the world of cosmetics. There is a lot on the market, we live in a land of Instagram “dupes” and reviews. Products are becoming more green (look at brands like Tarte), and people want more “in” products to talk about. Mac may be loved by Mua’s and entertainers, but the everyday girl may not be looking for such full coverage foundation or crazy shadows. 

I remember how horrified I was when Mac stopped carrying my favorite contour shade of blush (Strada). The girl at the counter told me that Mac discontinues a lot of their more timeless colors to make room for their ridiculous number of crazy hot pink (or whatever crazy color) blushes. 

I did find a similar shade in the end though along with a bronzer she recommended that was again, a very trendy shade. 

Well, I’m excited to see Mac in Ulta stores and I think MAC is amazing at what they do best. I wonder which products Ulta will carry or how extensive the MAC section will be. I hear they will have everything from (my fave) Ruby Woo lipstick, to eyeshadow palettes. You can swatch the palettes next to other brands palettes and see how they compare, etc. I’m excited that Mac will be easier for some people to check out in person or purchase, but I really never thought I’d see this happen! 

What do you guys think?

Does it make Mac less exclusive? 

Is obtainable cool? 

Are you excited? 

I wish Shu Uemura would’ve done something like this instead of closing down all of their US counters (not that I hear MAC is facing that in any way). I just mean, it’s nice to have products in front of you that you don’t have to order or make a super special trip for. 

Makeup for all!! 

Pastel EyeshaDO

Another makeup look that is trending right now is pastel eyeshadow.
I cant get enough of the subtle pastel eye look. It makes me feel like I’m a 70’s era doll, or Alice having tea with the mad hatter, or in the Louis Vuitton ice cream shop ad’s. 
Remember the Covergirl ads in the 70’s? 

A housewife with pastel blue eyeshadow on the advertisement “Covergirl invents 9 hour eye polish”!
Or the Maybelline kit “For a girl on the go”.
So edgy! So cosmopolitan. 
A historical pastel shadow look that I love is twiggy in a bright blue with a massively dramatic black crease. 

Today’s pastel look is more subtle and leans in favor of the unicorn trend.
Makeup brands like Lorac, MAC, and Kat Von D, to name a few have come out with 9-16 shade pastel palettes. 
I like the femininity & ethereal nature of the pastel shadow craze. Blues, pinks, greens, purples. 
I would LOVE to be able to get my hands on Chanel’s Spring 2010 collection so I could rock pastels all over and do it right.
Think I wouldn’t wear pastel eyeshadow with a pastel Chanel suit or dress and a bow? I’d even add their costume jewelry. 
What do you think? 
I didn’t have any pastel palettes so I had to mix a lot of greens, blues, purples and pinks with white shadow & my Holographic palette. 
I think it worked out pretty well! 

Tarte Make Believe Review And Look w/ video

After seeing about the Tarte “Make Believe In Yourself” palette virtually everywhere lately, I decided I needed to try it out, and let me tell you, from the first swatch I was awed. This is quite possibly the prettiest palette I’ve ever seen. Did I mention it smells like a vanilla paradise? Yum. 
Seriously, I’ve never used Tarte before and I wasn’t expecting this palette to be so cute!
One thing that I think Is really cool about it and a big reason I jumped into buying it is because, although they have some shimmery fairy tale colors (which are magical) they also have some neutral everyday colors and lighter airy shades as well as one gorgeous highlighter, so you should get good use out of it being able to use it for many different looks. There are 10 shades not including the highlighter in the center of the palette, which is cute and small enough to easily travel with. I will say, It’s actually a bit smaller than I was expecting. 
Whether you want to feel like a unicorn, ice queen, princess, copper goddess, add a little spunk to a simple look in practically any color family, or you love the shimmer shadows (like I do), then this palette is for you. 
Very pigmented and unique, iridescent and shimmery, great consistency and depth, some are more metallic or foil like than others, some more pearlescent. 
Tarte really did a great job on this. 
The only thing I didn’t love about this palette was the chalkiness of the highlighter but the color is beautiful and I would still use it here and there or maybe over a cream illuminator or on brow arches. 
Another cool thing that as you may know if you are a Tarte fan, is that according to the people at Tarte, all of their products are cruelty free and formulated without parabens, mineral oils, phthalates, sodium lauryl sulfate, triclosan, synthetic fragrances and gluten. 
I keep seeing people online doing unicorn princess type makeup looks with this, which I understand is totally in, but I had a fun and random idea! For my first look with this I wanted to do a modern take on “The Evil Queen” from Snow White. 
The purples in this palette are stunning after all! They would make that vain evil queen green with envy! I even added a little green to my inner corners to really channel the queen, lol. 
I absolutely love the purple pearlescent color “Crystal”. 
Now, Make believe, anyone? 

Check it out! 

I hope you like it as much as I do. 

Also, check out the video below to see what colors I used to achieve this look. 

Video Clip-Holographic makeup look!


Today I tried out the Kat Von D Alchemist Holographic Palette. I was aiming for a somewhat subtle look. No blue lips or crazy eyes. Just a pop of color & pizazz! 

 I wanted to take a video so you could catch the full movement of the colors. Boy was it hard finding decent lighting, so excuse the unprofessional video, lol! 
Be sure to also read my review on this palette posted yesterday! 🙂