So, I just heard that Mac cosmetics will be carried at Ulta soon! This is crazy. I love MAC and always have. It has been my go to makeup for 15 years. At times it’s been a hassle. Always having to go find a MAC counter or store, but it did add some mystery and glimmer. I mean, every girl likes the chase, lol!
I was always fortunate enough to be able to shop at MAC, but I knew plenty of people who couldn’t afford to spend what Mac was asking on cosmetics. They are pricey. Not to mention there are probably plenty of people with no MAC store near them.
So, recently I’ve noticed more and more limited edition collections and super trendy, fad products coming from Mac.
A Trolls line, Caitlin Jenner line, Selena line. Don’t get me wrong, Mac has had limited edition collections like viva glam etc, for a long time, but it seemed we were seeing more and more of this and with more focus.
They also started a VIP type club on their website.
I believe they have even slightly lowered some prices this past year.
All these things made me wonder…
Does Mac need a little push into the limelight again?
If you ask me, no brushes compare to Mac. Their lipsticks are phenomenal, eyeshadows are so rich and so pigmented, and I love bright pops of color, but cosmetics everywhere are just getting better and better and more products are trending.
You can go to Ulta right down the road and easily buy an Urban Decay or Tarte palette that you will really like and that will be trending on social media. Get some points to use towards your next purchase. Get other products from other brands you need that are in the same store.
I will say, I would expect MAC to be carried in Sephora, with higher end products like YSL & Lancôme, but thats the point, that would probably defeat the purpose of what they are doing to some degree.
Things are changing in the world and in the world of cosmetics. There is a lot on the market, we live in a land of Instagram “dupes” and reviews. Products are becoming more green (look at brands like Tarte), and people want more “in” products to talk about. Mac may be loved by Mua’s and entertainers, but the everyday girl may not be looking for such full coverage foundation or crazy shadows.
I remember how horrified I was when Mac stopped carrying my favorite contour shade of blush (Strada). The girl at the counter told me that Mac discontinues a lot of their more timeless colors to make room for their ridiculous number of crazy hot pink (or whatever crazy color) blushes.
I did find a similar shade in the end though along with a bronzer she recommended that was again, a very trendy shade.
Well, I’m excited to see Mac in Ulta stores and I think MAC is amazing at what they do best. I wonder which products Ulta will carry or how extensive the MAC section will be. I hear they will have everything from (my fave) Ruby Woo lipstick, to eyeshadow palettes. You can swatch the palettes next to other brands palettes and see how they compare, etc. I’m excited that Mac will be easier for some people to check out in person or purchase, but I really never thought I’d see this happen!
What do you guys think?
Does it make Mac less exclusive?
Is obtainable cool?
Are you excited?
I wish Shu Uemura would’ve done something like this instead of closing down all of their US counters (not that I hear MAC is facing that in any way). I just mean, it’s nice to have products in front of you that you don’t have to order or make a super special trip for.
Makeup for all!!